more likely to purchase while visiting
average uplift in sales
eConsultancy, June 2013
directly influence buying decision
Delloitte & Touche, 2007
more trusted than description from manufacturers
eMarketer, February 2010
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through social networks
92% of consumers online trust recommendations from people they know; 70% trust opinions (review) of unknown users
70% consult reviews or ratings before purchasing
Word of mouth is the "primary factor" behind between 20% and 50% of purchases
92% of internet users read online reviews and 89% say these reviews influence their decisions
68% of consumers with Facebook accounts say a positive referral from a Facebook friend would make them more likely to buy from or visit a retailer
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